Tools, guides and benchmarks for B2B outbound — built from real campaigns.
Everything here is what we use internally with clients. Interactive calculators over PDFs. Numbers with a sample size. Opinions instead of hedging. No email walls.
Outbound ROI Calculator
Model pipeline and revenue for your team using our 2025-2026 benchmark medians. Shareable via URL.
Calculators & scorers
Founder-written playbooks
Quarterly outbound data
Honest side-by-side pages
In the library
LinkedIn message scorer
Paste your opener, get a deterministic score against six things buyers react to. No AI, no email wall.
LinkedIn lead generation for B2B
The playbook that still works in 2026: profile setup, per-prospect openers, sequencing with cold email.
LinkedIn vs cold email — 2026 comparison
10 dimensions side-by-side: volume, reply rate, cost, best-fit titles and sectors.
Outbound vs inbound for B2B
Which to lead with by ACV, urgency, and category maturity. From an agency that runs both.
How to qualify B2B leads
The 4-question framework we use before a lead reaches a rep. Cuts wasted meetings without gating the funnel.
How to measure B2B lead gen ROI
The three formulas that actually measure the engine: CAC payback, pipeline coverage, blended ROAS.
Outbound templates library
Copy-paste cold email, LinkedIn openers and follow-ups — each tagged with trigger and measured reply rate.
2026 B2B outbound benchmarks
Reply, meeting and cycle data from 140+ campaigns. Filter by channel, sector and company size. Sample sizes shown.
Agency vs in-house SDR — honest comparison
12 rows: cost, speed, ownership, reversibility. Written by an agency that also loses deals to good SDRs.
How to choose a lead generation agency
The 9-point checklist and 3 questions that kill 80% of shortlists. From an agency that gets asked all three.
SDR vs outsourced calculator
3-year cost delta between hiring an SDR and running an outsourced engine. Salary, ramp, tooling — all in.
Sales cycle diagnostic
6 questions across targeting, messaging, follow-up and intent. Score + one specific next move.
How to generate B2B leads in 2026
The playbook we hand new clients on day one. ICP, channels, sequences, honest benchmarks.
How to shorten a B2B sales cycle
Six operational levers. Where cycles actually leak, and what to fix first.
How this library is different
Numbers with a sample size
Every stat notes where it came from. We don't publish figures we can't back up.
Founder-written, not AI-spun
Guides start as voice memos from the operators running campaigns. AI helps with structure — never substance.
Tools over PDFs
Interactive calculators so you can model your own numbers. Email capture only at the value moment.