A show floor full of exhibitors and sponsors. Without manual acquisition.
Keep your existing relationships warm and re-activate your network automatically with Save-the-Dates and reminders. At the same time we recruit new exhibitors and sponsors 24/7 in any industry you target, with up-to-date lead lists and smart outreach sent from your event brand.
Within 48 hours we show you how many existing relationships you can re-activate and how many new partners are ready to be approached in your industry.
Too busy with production to sell booths and sponsorships
A successful B2B event stands or falls with the right exhibitors, sponsors and partners. But landing and nurturing them takes a huge amount of time — time that simply isn't there during production. Three bottlenecks nearly every event team runs into:
Existing relationships go cold
Previous exhibitors and sponsors hear about the new edition too late. Without timely Save-the-Dates and follow-up you miss the early bookings — and lose them to competing events.
- HR Directorno reply
- Head of L&Dno reply
- Talent Managerno reply
- People Opsno reply
Opening up a new industry takes weeks
Running an edition for a new sector? Manually finding the right contacts and decision-makers in that industry costs weeks of research before you can even start reaching out.
No time for structured relationship management
Your team is buried in logistics, programming and speakers. Systematically reminding, following up and warming hundreds of potential exhibitors and sponsors simply doesn't happen.
Smart outreach + up-to-date industry data for your full partner funnel
Our smart outreach tool automates the entire partner funnel of your event. Fully flexible: an IT congress, a construction fair, a logistics event or a medical symposium — same engine, different industry data. We run the commercial machine, your team only confirms the final deals.
Your existing network is re-activated with well-timed Save-the-Dates and automated reminders, so recurring partners book their familiar booth faster.
For new sectors we deliver ready-to-use lead lists with the right marketing, sales and sponsorship decision-makers — no generic info@ addresses.
The software then approaches the cold market 24/7 through personalised touchpoints on email and LinkedIn, and manages the follow-up until they want a conversation.
Three steps to a sold-out event
No manually typed lists. One streamlined process that keeps running 24/7.
Load network & industry data
Existing relationships + fresh lead listWe load your existing relationships for re-activation via Save-the-Dates. Targeting a new sector? We deliver an up-to-date lead list with the decision-makers responsible for marketing and sponsorship budgets in that industry.
- Trainingsbureau Amatch
- L&D Studio Bmatch
- Academy Cmatch
Automated warm-up
Save-the-Dates, updates & remindersThe tool sends Save-the-Dates, updates and reminders on behalf of your organisation. Always personal and matched to the partner status: previous participation, industry, package interest or prior clicks on your event page.
- EmailSaw you launched a new leadership track…
- LinkedInLoved your post on L&D measurement…
Close sponsorship deals
Replies filtered, conversations queuedOur software manages the follow-up and filters the replies. Your sales team only needs to confirm the final booth space and sponsorship packages with the partners who are actively ready to talk.
What this delivers for your event
Maximise early bookings
Existing relationships reserve on time thanks to automated Save-the-Dates and reminders. That gives you financial predictability early in the production phase.
Endlessly flexible per industry
Direct access to the right contacts and decision-makers regardless of the sector of your event. IT congress this edition, construction fair the next — same engine, different industry data.
24/7 active acquisition
While your team handles marketing, speakers and production, the sales funnel for booth space and sponsorships keeps running non-stop — including nights and weekends.
Watertight relationship management
No interested partner gets lost in the noise of the day. Every click, request and reply automatically triggers the right follow-up.
Extremely personal reminders
Dynamic fields make every message match previous participation, booth location or sector. It feels like your account manager personally thought of them — not like a mass mail.
A dedicated campaign per edition
Fully flexible: a separate campaign per event with its own audience, specific industry data and a unique flow of Save-the-Dates, reminders and outreach.
Short and to the point: frequently asked questions
Answers to the most common questions about automated partner recruitment for B2B events.
Very accurate. We deliver up-to-date B2B data including the direct contacts and decision-makers responsible for marketing and sponsorship budgets. So no generic info@ addresses or outdated LinkedIn profiles, but verified decision-makers per sector.
Yes, the tool is fully flexible. You set up a separate campaign per event with its own audience, specific industry data and a unique flow of Save-the-Dates, reminders and outreach. IT congress this month, construction fair next quarter — no problem.
Extremely personal. The software uses dynamic fields so every message matches previous participation, booth location, package or sector exactly. It feels like your account manager personally thought of them, not like a mass mail.
The decision-makers responsible for marketing, sponsorship and event budgets. Think marketing managers, partnership managers, brand managers, commercial directors, sales directors, business development leads and — depending on the package — HR and employer branding leaders.
Yes. All Save-the-Dates, reminders and outreach go out from your event domain and with your visual identity. Tone, angle and approval flow are aligned with you upfront — for your audience it feels like direct communication from your organisation.
Yes, and it's one of the strongest use cases. We run separate flows for existing relationships (Save-the-Date + re-activation), previous exhibitors who haven't renewed, warm but undecided companies and completely new industries. Each group gets a different message.
Ideally 3 to 6 months before the event. Save-the-Dates to existing relationships can go even earlier. For cold industries you need at least 8–12 weeks to build a healthy funnel. If your event is closer, we focus on the fastest-converting segments.
Within 48 hours we map out where your opportunities are and how quickly we can prepare the right industry data. We need: event name and date, sponsor/exhibitor packages, current event page or sponsor deck, existing relationships (Excel or CRM export) and the industries you want new partners from.
Ready to accelerate sales for your next event?
Within 48 hours we map out where your opportunities are and how quickly we can prepare the right industry data. No obligations — just an immediately filled funnel.
No obligations. Immediate insight into your existing and new partner potential.
- 1scanning…Website checkednerolead.com · ICP signals extracted
- 2Market selectedLogistics & ops · Randstad · 50–500 FTE
- 3First prospects found520 verified companies · 2,000 contacts
- 4Recommended startLead list + 4-touch outreach