Free library · tools, guides & benchmarksNot sure what you need? See how we run this →
Tool · Calculator
Outbound ROI Calculator
Drop your numbers in. We'll project meetings, pipeline and revenue using the same rates we benchmark internally. Every input is stored in the URL so you can share the result.
Updated July 2026Based on 140+ campaigns in 2025-2026Proprietary data
Your numbers
Defaults are our 2025-2026 benchmark medians. Overwrite them with your own to see your engine.
800
5%
Median cold-email reply rate for B2B outbound in EU is ~4-7% when list quality is high.
30%
Of everyone who replies, share who books a meeting. Positive-reply share is closer to 25-35%.
20%
Projected monthly output
Replies
40
Meetings
12
Deals won
2
Pipeline created
€144,000
New revenue / month
€28,800
Annualised: €345,600
This is a directional model, not a promise. Sample-size, sector and offer quality shift every rate. Share the URL — your inputs are saved in the link.