Find the right partners, dealers and resellers in your next market.

No. It works for both international and domestic expansion. You may want to enter the Netherlands from another country. But you may also want to expand from one Dutch region into another, build a stronger dealer network, add installers, recruit local representatives or target a new vertical market. What matters is that there is a clear partner profile to search for.

We can help identify and approach different types of partners, including dealers, resellers, distributors, installers, implementation partners, service partners, referral partners, regional representatives, channel partners and strategic commercial partners. The exact profile depends on your product, market and growth model.

It helps, but it is not required. If you already have a partner program, margin structure, reseller deck or onboarding process, we use it in the campaign. If you do not have everything ready yet, we help define the core partner proposition before outreach starts. At minimum, we need to clearly explain: what the partner gets, why the offer is attractive, what type of customer they can sell to, how the cooperation works, what support you provide and why this is relevant for their business.

That depends on the partner type. For dealers, resellers and distributors, we usually target owners, managing directors, commercial directors, sales managers or business development leads. For installers and service partners, we may target owners, operations managers, technical directors or regional managers. For strategic partners, we may target founders, directors, partnership managers or senior commercial leaders. The Market Scan shows which roles make the most sense for your specific partner campaign.

Yes. We do not send generic 'join our partner program' messages. Before anything goes live, we align the tone, positioning, partner offer, qualification criteria and approval flow with you. The message should feel like a professional introduction from your company, not a mass email from an agency.

Yes. We can run separate flows for new potential partners, old trade fair contacts, inactive partner leads, previous conversations that went cold, companies that visited your partner page and warm companies that never received proper follow-up. New partner acquisition and reactivation should not be mixed into one generic campaign. Each group needs a different message.

We define exclusion criteria before building the list. That can include company size, region, sector, current services, customer type, competitor relationships, low commercial maturity, poor website quality, wrong positioning or lack of technical capability. The goal is not to create the biggest partner list. The goal is to find companies that could realistically become valuable partners.

We look for signals such as: they already serve your target customer, they sell complementary products or services, they operate in the right region, they have the right technical or commercial capability, they show signs of growth or expansion, they have decision-makers we can identify, their website and positioning suggest a professional operation, and your offer gives them a clear reason to engage. The final qualification logic is agreed with you before the campaign starts.

As soon as you know which market, region or partner type you want to target. Partner recruitment often takes longer than normal lead generation because there is more to discuss: fit, margins, responsibilities, onboarding, support, expectations and commercial potential. Starting early gives us time to map the market, test messages, identify warm companies and create a pipeline of serious conversations.

A short onboarding call and basic information about your offer and partner model: product or service, current markets, target region or sector, ideal partner profile, partner types you want to recruit, existing partner materials (if available), existing partners or companies you do not want to contact, competitors or conflicts to avoid, tone of voice and approval preferences. From there, we build the first Market Scan and recommend the best starting campaign.

We analyse your offer, partner model and target market. Then we show you which companies could be relevant to approach, what roles we would target, how large the market is, and which campaign angle makes the most sense. You leave with a clear view of your partner recruitment opportunity before deciding whether to run a campaign.