Fill your sponsor, exhibitor and partner pipeline before the event deadline.

No. It can work very well for smaller and mid-sized events if the audience is specific and the sponsor/exhibitor package has enough value. A niche event with 200 highly relevant attendees can be more attractive to sponsors than a broad event with thousands of people and no clear buyer group. What matters is not event size, but whether the audience is commercially valuable to a clear group of companies.

It helps, but it is not required. If you already have a sponsor deck, exhibitor page or partner package, we use it in the campaign. If your materials are unclear, we help sharpen the message before outreach starts. At minimum, we need to clearly explain: who attends, why that audience matters, what sponsors or exhibitors receive, what packages exist and why now is the right moment to discuss it.

It depends on the event and package. For sponsorships: marketing managers, partnership managers, growth leads, commercial directors, country managers, founders or business development leads. For exhibitor packages: sales directors, commercial managers, regional managers or product/category leads. For employer branding or recruitment events: HR, talent acquisition, employer branding and recruitment leaders. The Market Scan shows which roles make the most sense for your specific event.

Yes. We do not send generic sponsor blasts. Before anything goes live, we align the tone, angle, event positioning, sponsor value proposition and approval flow with you. The message should feel like a professional introduction from your event team, not a mass email from an agency.

Yes. We can run separate flows for new potential sponsors, previous sponsors who have not renewed yet, past exhibitors, warm but undecided companies, strategic partner targets and dormant sponsor conversations. New acquisition and reactivation should not be mixed into one generic campaign. Each group needs a different message.

A lot of sponsor interest does not convert immediately. Someone asks for details, visits the sponsor page, clicks the deck, or says timing is difficult. Instead of losing those companies, we track the signal and keep them in a structured follow-up flow. That way, interested companies stay visible until they are ready to talk.

Ideally outreach starts 3 to 6 months before the event, depending on your package size and sales cycle. Higher-ticket sponsorship packages usually need more time. Smaller exhibitor or partner packages can move faster, but still benefit from early outreach. If your event is already close, we can still help, but the campaign will be more focused on the fastest-converting segments.

A short onboarding call and the basic event information: event name and date, target audience, sponsor/exhibitor/partner packages, current sponsor deck or event page (if available), existing sponsors or companies you do not want to contact, ideal sponsor or exhibitor profile, geographic focus, tone of voice and approval preferences. From there, we build the first Market Scan and recommend the best starting campaign.

We analyse your event, audience and sponsor proposition. Then we show you which companies could be relevant to approach, what roles we would target, how large the market is, and which campaign angle makes the most sense. You leave with a clear view of your sponsor/exhibitor opportunity before deciding whether to run a campaign.